Marzipan cake sweet lollipop lemon drops cheesecake brownie cotton candy. Powder powder chocolate bar cupcake soufflé gummi bears ice cream sweet fruitcake. Sweet donut chupa chups bear claw jelly beans jelly beans croissant wafer. Halvah cotton candy chocolate croissant chocolate bar. Cake icing sugar plum muffin brownie I love caramels. Candy canes chocolate bar powder jelly tart gummies applicake candy.
Carrot cake tart I love jelly beans pastry fruitcake brownie toffee. Muffin macaroon tart jelly tart jujubes jelly cheesecake topping. Lemon drops cheesecake powder liquorice I love liquorice sweet macaroon lemon drops. Marshmallow faworki dragée I love liquorice cotton candy gingerbread. Ice cream carrot cake chocolate bar. Gingerbread topping lemon drops I love tart topping.
Jelly I love applicake ice cream sesame snaps cookie sweet roll. I love oat cake I love powder donut chocolate bar I love chocolate bar tiramisu. Applicake icing powder chocolate lemon drops. I love jelly caramels cheesecake. I love gummi bears jujubes gummies I love. I love sweet roll sweet roll sugar plum tart tootsie roll lollipop bear claw marzipan.
It’s Black Friday and Cyber Monday and best black Friday deals for bloggers and small businesses are all rolling out. It’s time to grab all your blogging tools and resources you will need to run your business in 2020 as 2021 business and blogging year is about to kick off. (more…)
As a blogger, I have had people tell me what type of gifts can will I get for you, or what are the best blogging gifts for a blogger?
Bloggers need so many things, especially when one is just starting. They need support, understanding and time from you before physical gifts.
For a new blogger, he or she may be feeling overwhelmed with the task of running her blog, growing her traffic, organising her daily assignments, building an audience and a whole lot of different things.
The best gifts you can give to a blogger is a gift that takes away part of their frustrations and helps them get relieved.
However, this blogging gifts guide is not just for beginner bloggers but for a blogger in any stage because all bloggers need these blogging gifts listed here.
So, I did a survey and here are some best blogging gifts any blogger will be grateful you got for them.
This post may contain affiliate links. This means I get a commission if you purchase through my links, at no cost to you. Read the full disclosure policy here.
The Best Practical Blogging Gifts Ideas For a Blogger
1. Blog Hosting Plan as Blogging Gift
Every blogger who’s blogging aim is to make money or have the desire to start a money-making blog needs a hosting plan.
If you want to support your friend or family member who wants to start a blog, a hosting plan will be one of the best gifts.
Because it will help her to build a professional blog that can make money from the first month.
For hosting, I recommend Lyrical host (Use this coupon code faithola10to get 10% off), they are very affordable, and prices do not change each year compared to other hosting companies that start the first year with low pricing, and on the second year, their prices jump by 200 to 300%.
Remember you want to support your friend hence reducing the expenses of running their blog.
Also, Lyrical host offers full support services, theme installation and they handle the technical part of it all.
A hosting plan is one gift a blogger will be grateful to have. Lyrical host offers affordable hosting plans that come with less frustration.
However, if your friend is already running a self-hosted blog (that has a hosting plan), you can ask if it is up for renewal, you can step in for them.
2. Gift the Beginner Blogger a Minimal Website or Blog Theme:
A blog theme as a gift to a new blogger will not just be a gift, but it will also come a way of supporting their dreams.
Because, for a blogger who may not know how to code or design her website, a blog theme will help create a professional-looking website in a few minutes without building from scratch.
You can gift a blogger who is good with creating and designing her website a WordPress theme like Astra pro. Astra is one of the WordPress recommended website themes.
It is lightweight and optimized for SEO. Astra comes with collections of starter templates that are easily customizable.
Where Can You Find Stunning WordPress Themes for Bloggers?
Another SEO course that you can gift to any blogger is EB’s SEO Jumpstart Course. This course teaches you how to set up your Blog SEO, starting from your on-page to off-page SEO, how to use Yoast properly, keywords research and format your entire site structure for SEO.
Eb drives over 100,000 sessions from Google. One of the things I love about this Eb’s SEO course is that the strategies are easy to implement and straight forward.
Before taking Eb’s SEO Jumpstart course, I never knew where I was lacking, and that SEO is beyond writing a good blog post until I invested in SEO Jumpstart.
The SEO courses and books will help any blogger drive organic traffic from Google, which is by far the best form of traffic. More traffic means more money!
ii. PInterest Marketing Course and Guide:
Pinterest is one of the ways new Bloggers can drive tons of traffic to their blog faster when compared Google search traffic from SEO.
Although Google search traffic takes time to see any result, Pinterest traffic will help you grow your email list, make money with affiliate marketing and even sale your products.
4. Help a Blogger Turn Their Blog into a Business with a Blog Business Plan as a Gift:
A blog business plan can serve as a form of accountability and well-written ideas that can help a blogger scale their blog.
Because, It is so easy for new bloggers to treat their blog as a diary or a mini journal, where they dumb all ideas and that I think, this is one of the easiest ways to fail as a Blogger.
A blog business plan as a gift, can help a blogger become accountable, and turn their blog into an organised business. My favourite blog business plan is this blog business plan and workbook from Stray Curls.
5. Stock Photos as Blogging Gifts:
Stock photos will help any blogger build a cohesive brand that looks very professional, attractive and clean.
Especially for female online entrepreneurs, stock photos helps to build minimal looking intentional brand.
Below is a list of stock photo sites that have great and beautiful stock photos;
Premade Canva templates as a gift will help any blogger stay product and save lots of time.
Canva templates such as social media templates for promoting their blog and business, Lead magnet templates for growing their email list, Ebook and Workbook templates for making their digital products and earn passive income.
In this blog Canva template shop, you can find super beautiful and well designed time-saving Canva templates for bloggers, coaches and creatives.
8. Canva Pro Subscription as Blogging Gift for Design Savvy Blogger
Canva is one of the most popular DIY graphic design tool most bloggers and online entrepreneurs use to create blog graphics.
Any blogger will be so happy to receive Canva prosubscription from you. This tool is one of my best tools and has reshaped my business.
Results from a survey I did on the types of blogging gifts bloggers want. Most Bloggers, happily said they love Canva, and that, it is worth every dime.
9. Protect their Blog Legally by Gifting a Blogger Legal Pages:
Any blogger needs legal pages to protect their blog and business to avoid getting into legal trouble.
A legal page Bundle is one great blogging gift idea that you can gift to your friend or family member that is a blogger.
Do you have an email list and you want to switch to Flodesk, or you are just starting an email list, and you are trying to compare between using Flodesk or free email marketing software because you are not ready to make any form of investment. Well, we will get down to finding out your need.
After setting up your blog, the next thing any blogger should do will be to start an email list and grow your email list, while growing your blog traffic.
Because, starting and growing your email list will help you to attract raving fans who believe in you, and will be willing to buy from you if you have a passive income sales funnel, products or affiliate products put in place.
An email list is not an option, it is a necessity, and if you want to become a successful blogger, you need an email list because that is the only audience you own.
Every other audience out there, your followers on social media, your blog visitors are not yours.
We will use Instagram as an example; Earlier this year an Instagram influencer I know lost her Instagram account with about 200k Instagram followers.
Instagram removed her account when some other Instagram account reported her for copyright violations, due to a video she posted in 2018, that is about 2- years ago.
There was no notice! All her years of hard work went down the drain within split-seconds, but that can not happen with your email list, no one is taking it away from you.
Oops! That is it, all her years of hard work gone, imagine she had a blog or has an email list, she would have something to fall back to because no one can close down your 200k email list followers except you. I hope this makes sense why you need to start an email list.
Now, you have agreed to start an email list, but you need an email marketing software.
Maybe you do have an email list built, and you are using Mailchimp free plan, or Mailerlite, or Converkit freemium, you pay heavily with Convertkit paid plans.
This time you want something affordable yet made with small business and bloggers in mind.
Hello Blogprenuer! may I introduce you Flodesk and why you should start an email, or switch from email marketing software to Flodesk.
Well, we will answer these questions.
What is Flodesk?
Flodesk is a brand new email marketing platform created with small businesses, bloggers creatives and designers in mind.
It does not only take away the cost of paying more as your list expands, Flodesk has a clean, minimal design layout, helping you create beautiful emails and opt-in forms that speak your brand style within a few minutes.
The fact that Flodesk features were made with bloggers and designers like me in mind for a very affordable price makes it my favourite.
Flodesk maybe the right email marketing software for me but may not be great for you. So, get to know who Flodesk is for and why you should use Flodesk.
Why Choose Flodesk?
Flodesk pricing feature is unique and yet to be gotten anywhere. Unlike other email marketing platforms, you pay more as your list grows but with Flodesk, you pay just $38 monthly no matter the size of your list.
What this means is that with Flodesk pricing system, even when your list grows up to 10,000 subscribers, the cost of running your email list, will not increase.
Also, you can get Flodesk for half the price forever if you use an affiliate link to signup.
If you signup up to Flodesk using my link, you will automatically get 50% off for life, this means, you will pay only $19 each month for as long as you will use Flodesk.
Okay, you are not sure if you want to leave your free email marketing platform or your paid email marketing platform to Flodesk without testing if its right for your business. What is your question?
Is there a Free Version of Flodesk?
Flodesk has a free plan that allows you to access all of its features for free for 30 days, after which you need to upgrade.
So, maybe you are not sure, and you want to test if this email marketing platform is right for your business, you can go ahead and sign up to Flodesk, no credit card needed.
Why You Should Switch to Flodesk?
1. Sleek and Minimal design in Flodesk:
Have you ever sent an email newsletter and you wish it is prettier?
Flodesk is a game-changer for me when it comes to email marketing, growing my email list and sending beautiful newsletters, or making sign up forms and landing pages using.
Flodesk is for small businesses, blogger and designers. It has sleek and minimal designs that just wow you or anyone who wants something easy and less cluttered. You can easily create a great opt-in form without having to build from scratch.
Flodesk entire interface and features all have this simple goal, easy branding, minimal and feminine design.
It is generally easy to use, this is one of the comments I see each day, “oh Flodesk is super easy to use and setting up anything is less complicated”.
2. Flodesk Premade email sequence and workflow:
Flodesk is not just super easy to use but makes it easy to serve your audience. If you are a beginner at email marketing, it only takes a few minutes to set up your email sequence and workflow.
It has a series of email sequence that can help you serve your freebie, get in touch and even sales pitch to your audience without breaking a sweat.
Flodesk have email newsletters tagged; #UpMyEmailGame, Share news, Make money, Say thanks, Inspire, Plain text, Start from scratch etc.
Want to know more about Flodesk emails?
I got you, do not worry because we will break each step and sections down soon.
i.) Flodesk #UpMyEmailGame :
The UP my Game Newsletter 12 email newsletter templates that walks you through setting up an email sequence, from when a subscriber subscribes to your email list and grabbed your freebie, to warming them for sale until they make a purchase and finally a gratitude note to them for sticking around.
When I started Email marketing, I remember opening my MailChimp dash and deep down I was waiting there was a way to understand a lot of things like setting up an email sequence and workflow easily.
This is one of the reasons I feel Flodesk is the new blogger email marketing best friend.
ii. Share news:
Share News Flodesk email Templates, after setting up your first sets of email. These are the emails a subscriber will get for a few days after subscribing to your list. Maybe the subscriber enters your sales funnel through your blog or social media.
Also, getting in touch with your subscribers is what you should be doing after your welcome series. It is known as the retention stage of yourpassive income sales funnel.
It is the stage where you maintain contact with your subscriber and share news like weekly newsletters, blogging resources and any other thing you’d like to communicate with them. Isn’t this awesome?
It’s almost like having a Big sister that tells you what to do per time.
Flodesk landing page is straight forward, easy to build and makes sharing your freebie and growing your email list super easy.
With Flodesk landing page, You don’t have to use another page builders or pay extra for creating a landing page to host your freebie.
Although I feel this feature can be improved to add more varieties of landing pages just like its newsletter templates, Flodesk is in its beta state and adds new features to create a better user experience.
i) Beautiful Opt-in forms in Flodesk:
When you signup to Flodesk, you can kiss Goodbye to ugly and boring opt-in forms, because Flodesk has clean and sleek forms and I’m here for it. Lol. Please, don’t blame my hype.
I love clean, minimal and simple designs. When using Flodesk forms, all you have to do is upload your image, change text and viola! Your opt-in form is ready to attract your subscribers.
Who is Flodesk for?
I have been able to try a few platforms such as Convertkit, Mailmunch, Mailchimp before settling for Flodesk.
Flodesk is not enhanced yet to carry out so many functions like cross-selling, up-selling, tracking sales as you have in email marketing software like Katra.
It is great for bloggers, virtual assistants, coaches, designers and those who want basic features.
You can integrate Flodesk with other software like Squarespace, Zappier to carry out lots of tasks.
Are you ready to explore the awesomeness of Flodesk?
Let’s get you started and walk you through each stage together because you are in for an experience.
How to Set Up Your Flodesk Account Within a Few Minutes
There is a common saying that, if you want to be successful at blogging, you need an email list of raving fans because that is the only audience you own, no matter the size of your audience on Social media.
You are reading this because you want to grow your list, make a switch from an expensive or less effective email platform, or you are just starting an email list and want to hit the ground running.
Also, to enjoy all that comes with a pro email marketing platform.
Let me walk you through the process of starting and setting up your email marketing game using Flodesk.
1. Sign up to Flodesk- Step Number 1
Sign up to Flodesk using my affiliate link, get 50% off for life, that is instead of spending $38 monthly, you will access Flodesk for life, no matter the size of your list for just $19.
When you open the Flodesk home page, you will see a box that says “try for free”, click on the link to sign up and fill out your email address the password you intend using, after that, you click on the submit button.
2. Confirm your email address – Step number 2
After clicking the submit button, you will get a confirmation email right in your inbox, kindly click on it and get started.
If you don’t see the email with the confirmation link in your primary inbox, please check your spam or promotion folder.
Note: If you don’t confirm your email address, you cannot proceed with setting up Flodesk to explore the beautiful features of Flodesk.
Now you have signed up to Flodesk, and you will see a clean and uncluttered dashboard for you start working on Immediately, this is one of the things I love about Flodesk, every part of this email marketing software is clean and minimal.
How to Set Up Your Account Features in Flodesk?
Now, you are here, I want you to go straight to your account setting page. At the top right, click on your icon, and a drop-down will pop up.
Choose “Account” from here, which will take you to the page where you will set up your account information. Note, this is an important step.
Note: the account Icon differs for every account.
My account has the letter “B” as my icon because my email starts with “B”. Your account icon may have a different icon, based on your name on the email address you will use to sign up.
When you click on the account tab in Flodesk, you will see a list of the following:
i) Account- Account details, password:
This section allows you to edit your email, address and password within a few minutes.
Another Flodesk feature is that you have an option to edit your time zone.
Let’s assume that you are based in Australia and from your google analytics and signups notification, and you realize that most of your readers are from the US. You may want to change your timezone to your subscriber’s zone.
Changing your time zone to your subscriber’s timezone will enable you to send emails at optimal hours.
ii) Email Setup to and from details:
This setting allows you to insert the sender’s email (the email you will like your subscribers to see) and name here (the name you want your subscriber to see in their inbox, example Ella from Themagicwoman ).
iii) Domain setup – Advanced DKIM settings:
The DKIM feature helps you to authenticate your domain in your DNS, and this will increase your deliverability rate. Please read up how to get this together in this Flodesk tutorial.
iv) Brand preferences- Styles, social media, opt-ins Integrations:
In this section, you will set up your brand and make it ready to send stylish, complete emails and forms.
You will need to input a name, website address, colour palettes, your company’s address, connect your email address, social media links.
Setting up your blog legally will help you protect your business from getting sued.
Good news! You don’t need to hire a lawyer to write these pages for you, and you cannot copy from others either.
Amira Irfan, an award-wining lawyer, who is also a blogger have written some done for you legal templates Bundle. Now you can protect yourself and business for an affordable price.
Please note, you are required by law to have a physical address or P. O Box in your email. Kindly fill out the Address section.
If you do not want people to see your home address (unless you have a business address), you can always sign up for a PO Box.
v) Connect to Shopify:
If you a Shopify store, you can connect your Flodesk account directly to your Shopify store with this section of the Flodesk settings.
v) Flodesk Plan + Billing Setting
Manage plans and payment: the next section is for setting up your billing and payment plan, you can fill out your Billing information immediately or at the end of your free trial period.
vi) Share Flodesk 💸 Make passive income:
Flodesk has an affiliate program for Flodesk users, and you can have access to it immediately you sign up and start using this feature, no extra signup process or forms to fill.
When you become an affiliate with Flodesk, you will be able to give your referrals a 50% discount for life, and you earn also. That’s a “win-win situation everyone”.
Now we are done setting up our Flodesk account, let’s take a tour around your Flodesk Email Marketing Dashboard and set up your first newsletter, form, email sequence and workflow.
Flodesk has about six opt-in forms features, which includes Pop up Forms, in line with ribbon, inline with image and full-page template landing page.
Opt-in Forms in Flodesk are easy to customize, and you can create beautiful opt-in forms within a few minutes. Below is one of my Flodesk Forms.
PS: There is a walkthrough video at the end of this section on how to create a pop-up form in flodesk.
How to Create an Opt-in Form with Flodesk Forms:
Click on forms tab in your Flodesk dashboard
Choose the type of opt-in form you would love to create and click on customize.
Note; We will create a simple pop up form with our freebie.
3. When you click on customize, you will get a pop to choose the segments (list) you would like to add your subscribers who sign up through this form. If you don’t have any Segment, it will be prompt you to create a segment and click save.
4. Now, we have our form, click on the image layer and upload your image, tap on the text and add your text, change the background colour if you wish.
5. The popup form input fields by default will collect email address only. To input, the name field, click on empty white space, “form, field message, ” will come up on the right side, Click on Form and toggle on the first name icon or both.
6. We are done with the design, click the continue forward arrow, and click the boxes to choose the behaviour of your forms. Also, this is basically, how I set my Popup forms in Flodesk;
i) Double Opt-in in Flodesk:
This feature tells your subscribers to confirm their subscription right in their mailbox to receive their freebie or opt-in.
So you have to click on “no, do not require confirmation or yes, do require confirmation”. Mine is set as “YES”.
ii) When should we display this form:
You will have to pick the timing before your pop up form displays and here are the options you will need to choose from:
Immediately when a visitor lands on your website, 5 seconds after a visitor lands on-site, 10 seconds after a visitor lands, on-site,15-seconds after a visitor lands on your website or when a user scrolls 30% down the page. I love to set it to 30% after a user scrolls down a page.
Cons of Flodesk Popup Forms
One of the things I do not like about Flodesk Pop up forms is that I cannot direct a popup form to a particular page Only.
I love to create content upgrades, and a popup form is also what I use to invite readers into my Sales Funnel using an extra freebie related to what they are reading at that particular time in my blog.
If you are a fan of content upgrades, you can use the inline form to add content upgrades to your pages and blog post.
Lastly, you will need to paste the HTML code snippet in the header section of your Blog and this is prettily easy to do.
PS: If you want to add an inline Flodesk form to your blog, read this walkthrough Flodesk tutorial and set up your form in minutes.
How to Create and Set Up Flodesk Forms – Video
FLODESK AUDIENCE FEATURE
The audience in the Flodesk features is where you will find your subscribers, where you will be able to import your previous subscribers and tag your list accordingly.
If you are offering multiple freebies on your blog and website, I recommend that you should use the tag feature to segment your subscribers, this will allow you to understand your audience better.
How to use the Audience Feature in Flodesk:
When you click on the audience feature, you will see two drop-down categories which are subscribers and segments.
The subscriber feature allows you to view your existing audience altogether and also how many subscribers are in each Segment.
Segments in Flodesk:
The segment feature allows you to create audience list for each freebie, which is otherwise known as tagging.
I use this to create a comprehensive list of my subscribers, and sometimes I send out emails to only some list because I do not want to bug my email list subscribers with what they are not interested in reading or having.
Here is an example of how I tag my subscriber’s list in Flodesk;
FOB Affiliates, passion And Purpose Quiz, Email List For, those Who Abandoned Their Cart, Buyers From FOB, Resource Library, Media Kit, Blogging General, Pinterest Templates Lovers etc.
How to Import your Contacts to Flodesk:
If you have an email list already in another email service provider like Convertkit, Mailchimp or any other software, you can import your subscribers to Flodesk within a few minutes using these easy steps;
1) Create a segment for the new list you want to import, or you can import to your list if you don’t use tags and Flodesk segment feature to separate your list. We covered how to create segments just above this part.
2) Download your list as a CSV File from your former email service provider
3) Go to your Flodesk dashboard, click on audience > segments (the new Segment that you created) click on add new, you will have two options (Add as an individual and upload CSV), click on upload Csv, and your CSV file will be upload to Flodesk.
Now, you will need to match fields. I “match” the email fields only, and the others come out just fine on its own.
4) After matching fields, you will get a congratulatory message that also has the number of subscribers you imported.
How to Import Contacts as CSV File in Flodesk- Video
So, we have created and set up your account, we have also made your first form etc. Let’s send your first email and also set up your first freebie email sequence. It’s so simple to do it.
How to Create Your First Email in Flodesk?
Here we are! One of the most exciting things about Flodeskis the sleek and minimal design of their emails.
Flodesk emails are so pretty that you can’t resist reading them. Let’s get your first email done.
Flodesk has well-designed email layout that can help you set up your emails and newsletters like a pro.
Click on the email tab in your Dashboard, and it will show you some premade email templates, that you can pick from or you can build yours from scratch. Scroll down and click on start from scratch.
Who wants to be stressed when you can start from a well-designed template?
Flodesk Newsletters Templates for Bloggers and Creatives:
Most times, I feel Flodeskis “the blogger’s email marketing friend” because, it takes care of the needs of small businesses and covers for both New bloggers, Advanced and Pro bloggers.
The UPmyEmailGame Newsletter contains 12 email newsletter templates that will walk you through setting up an email sequence.
From when a subscriber subscribes to your email list and grabs your freebie, to warming them for sale until they make a purchase and finally a gratitude note to them for sticking around. Isn’t that amazing?
When I started Email marketing, I remember opening my Mailchimp dashboard and deep down, I was wishing there was a way to understand a lot of things like setting up an email sequence and workflow.
Simplicity is one of the reasons I feel Flodesk is the new blogger email marketing best friend. The UpMyEmailGame series have premade email series such as;
ii) Freebie Email Design: This is the email you send your subscribers with your freebie once they subscribe to your email list.
i) Welcome email template:
ii) About email sequence
iii) Resources email templates (You can share your favourite resources and products that you are their affiliates, isn’t that awesome?)
iv) Sales Pitching templates etc.
If you are a new blogger, “The up my email Game” Email series will help you get started rightly.
You have heads up on what to send to your subscribers and how to prepare your email sequence when setting up your freebie marketing funnel.
2. Share news Email Templates in Flodesk :
Share News Templates can be used to share news, weekly emails, coupon codes, your best offers and products etc.
3. Make Money Newsletter Designs in Flodesk:
Flodesk did not just stop there, they have templates you can use for Flash sale, a quick sales pitch to your subscribers, these allow you to send coupon codes, promote your affiliate products without spending days and weeks trying to figure out what to send.
4. Say Thanks Newsletter Designs in Flodesk:
Most importantly, saying thanks, showing gratitude to your subscribers for sticking around, for buying from you, for attending your workshops, webinars or signing up to your digital course programmes.
Flodesk makes it to navigate the world of email marketing as a newbie, and this feature makes you move from the stage of trying to figure out to implementing strategies.
5. Inspire Newsletter Designs in Flodesk:
You can constantly share amazing newsletters to your subscribers, inspire, motivate without thinking so much.
All you have to do is use the “Inspire templates” and share your amazing stories and motivation.
6. Plain Text Newsletter Designs:
You do not want all those stylish designs, you want to write a very simple email, I get it, that’s alright.
Some persons prefer plain emails too. This template allows you to send plain emails without all the fancy designs.
7. Start from scratch Flodesk Newsletter Designs:
Building your email layers from scratch with the intuitive features of Flodesk is the new bang!
You can design the type of newsletter you want to send out from scratch mixing and using Flodesk 30 super layers.
How to Set Up Your First Email with Flodesk
Determine the type of email you want to send out, and in this case, we want to create an email that will contain your first freebie, that is after your subscriber clicks the confirm button, the next email they will be with your freebie, that is what we will create;
i) Go to the up my email game series
ii) Click on the template called a freebie, or you can go ahead and create yours from scratch, it is that flexible.
iii) Click on customize, you can upload your images, change colours and fonts, increase the font size, and add title.
iv) Now, you can choose the audience you want to send this email, click on send and it goes immediately. But this when you want to send this email as a regular newsletter.
But we are preparing this particular email as an automated email, so when a subscriber subscribes to your list, they will get this email immediately.
v) All you need to do is “Exit” and it will save email as drafts
iv) You can click on the desktop and mobile device icon to preview how your email will look when a subscriber uses any of these devices to view your email. You can make adjustments where necessary.
How to Send a Test Email in Flodesk?
Note: You can also send test emails in Flodesk, just click on the paper-like aeroplane icon at the top left corner of the email you are designing and send a test mail to yourself.
Sending test email is one tool I find super useful. Once I created a Gif that I added to my email when I viewed it, it was working.
But, when I sent a test email, it was displaying because the size I use was incorrect.
Sending test email will help you view your email as a subscriber and make necessary changes.
Quick Tips When Setting Up Your Email With Flodesk;
1) When writing a newsletter in Flodesk, set your font format to regular and avoid using the ” Thin and Light” font formats.
Because, the Thin and Light font format makes the write up in your newsletter look like a shadow and almost non- existent.
2) Always send test emails before you hit the send button. Sending test email in Flodesk will help you view your email as a subscriber and make necessary changes.
How to Set Up Workflow and Automation in Flodesk
The workflow consists of a series of automated emails, instructions and paths you would love your email sequence to follow.
Illustration of simple automated workflow email sequence:
You have an email course on how to start an email list, and this happens to be your freebie idea.
You want your subscribers to get a series of email tutorials for five days, on how to start their email list, what to send to their audience.
In Flodesk workflow, you will set up your opt-in form and also write the emails you want your subscribers to receive each day, and you can connect the opt-in form to your emails, set the time difference between each mail.
The time difference could be for a few hours, some days, or a day.
Types of Premade Workflows in Flodesk
Flodesk currently has four different premade Workflow sequence, and it includes the sales sequence workflow, nurture sequence workflow, lead magnet workflow and welcome workflow.
These workflow templates are easy to customize and can help set up your automated email series within a few minutes.
Also, you can create your workflow from scratch if you decide not to use the workflow sequence templates in Fodesk.
One of the cons about Flodesk workflows for is the inability to directly tag a form while creating your email sequence like some other email service where you can do this just by tagging a form.
Let me explain Flodesk Workflow briefly With Example:’
When I tried creating an email sequence for a new Freebie, all I wanted to do is tag the form so anyone who signs up, gets the freebie.
But, Flodesk has a feature that allows you to “tag” the list that you would love to receive that email sequence, instead of the form.
So, let’s assume I have a list of 1000 subscribers and four segments, and I want to create another freebie and want subscribers who sign up to go to one of my Flodesk Segments.
Also, when it is time to make a workflow, I will not be able to send that welcome mail sequence to new subscribers without my already existing subscriber receiving them.
Put together, it means for every email sequence I want to attach to a new freebie.
I will have to create a segment for that freebie. Inability to directly tag a form is one feature I’m hoping Flodesk fixes asap.
Although this feature doesn’t have any effect, I prefer direct form tagging. Now, you can go right ahead, create a new segment for your freebie.
one advantage of this feature is that it helps you keep a highly organized email list and can help decide how to manage your list better.
How to Set up Your Flodesk Email Marketing Workflow and Email Sequence for your Freebie
Prerequisites for Setting Up a Lead Magnet Workflow
First, create a segment in Flodesk for this freebie. We covered that in this blog post already.
Create and publish your opt-in Form, and after you select the Form you want, you will need to choose or create a segment, click and select the Segment you created in step one.
Go ahead and create your emails, remember we are creating a freebie which is ” a five days list growth course”. So, we will assume we have written five (5) emails for each day.
We have all things ready, lets create our first freebie workflow in Flodesk with these simple steps below.
Steps for Setting Up a Lead Magnet Workflow in Flodesk
1. Click on the workflow tab in your Flodesk Dashboard and click on Create new.
2. Select any of the templates that suits you or you can build from scratch if you know your way around setting up an email sequence. But for this purpose, we will click on the “lead magnet delivery workflow“.
3. After choosing the lead magnet delivery workflow in Flodesk, you need to click on “customize”. Now, we can customize our workflow for your new lead magnet.
4. The next thing to do is click on add a trigger and select the “Segment” you created for this freebie.
Note, you can add more than one segments to this trigger. When you add your Segments to this trigger, it means, whenever anyone joins this list, they will automatically start receiving emails from this workflow unless they unsubscribe.
After adding the trigger, Flodesk will automatically place any email you have, whether saved or unsaved, please click on the “x” symbol to remove it.
6. Now, click on add email and you will get two options, the first is for you to duplicate an already existing email or create a new email.
NOTE: We already created five (5) emails, so, we will connect these emails to this workflow.
6. Click on “duplicate email”, it will take you to your drafted email, pick the first email.
6. After adding your first email, click on the “plus” symbol and you will see a list of buttons.
6. Click on time delay and choose the time difference before your subscriber gets the second email. Ideally, the time difference between the first and second email will be between 18- 24 hours.
7. Repeat this process until the final email.
8. You can click on Publish. Congratulations, you did it.
How to Check Your Email Analytics in Flodesk:
After sending your first email, you want to check your analytics maybe after a few hours later. Here is a little heads up.
When I started moving my subscribers from Mailchimp to Flodesk, I did a test run.
I imported just a little percentage of one freebie list which was about 37, and I sent a flash email to 49 Subscribers, and that email received an open rate of 37.7%, a click-through rate of 8.2% and I equally made sales.
There is a common perception that when you switch your email marketing software, your email opening rates will drop, but for me, it increased, and my click-through rate has been great.
Also, If you are writing emails that no one is clicking, I would suggest you take a course on Email Marketing and learn how to use FOMO properly.
FOMO helps to increase click-through rates, and you need to understand how to write genuinely and allow your readers to connect with you.
Steps to Check your Flodesk Email Analytics:
When you open your Flodesk dashboard, the first things you see are all your emails, both drafts, sent and unsent emails.
But we are looking at the analytics of your sent emails.
You can View The Analytics of a Specific Email in Two Ways
You can get a quick picture of how it performed by clicking on the bar chart symbol in the lower right-hand corner of the email in your Flodesk dashboard.
Another way to view your email analytics, you can hover your cursor in the middle of the email without clicking, and you will see the “View Results” button.
Click on that but, this will give you a more comprehensive report of how your email performed.
How to see analytics and data for each subscriber in Flodesk
Go to the audience tab, click on the list or segment, click on a subscriber’s name or email address and it will pull up all information you need.
Other Awesome Flodesk Email Marketing Features
1. Double Opt-ins:
Flodesk also has the double opt-in feature which allows you, subscribers, to confirm in their sign up in their inbox before will be added to your list.
This process will happen within a few seconds, once the subscriber hits the sign up button in your opt-in form.
Well, you don’t need to be scared that this will cause you to lose subscribers, because only those who genuinely want to hear from you will confirm their email address.
This feature helps you to reduce spam email address in your list.
2. Resend Unopens:
Flodesk allows you to resend unopened emails to your subscribers, 24 hours after sending your first email.
Resending unopened emails is super useful when running a sales email campaign, or you are promoting your products, or you have an important announcement that you do not want your subscribers to miss.
3. Check Each Subscriber’s Journey in Flodesk:
In Flodesk, you can check how each subscriber in your email list interacts with your emails, from when a subscriber signs up to your email list to the last email you send to them.
Checking a subscriber’s journey is an important feature when cleaning your list. I use this a lot to remove subscribers who are not interested in my newsletter or products.
Starting sales funnel marketing, or setting up your sales funnel may seem like a mystery to a lot of bloggers. I remember telling myself several times “please you are not ready to go into that executive aspect of blogging yet”. lol. I wish I started setting up funnels immediately I launched my Canva template shop.
So, what did you tell yourself about setting up a simple sales funnel?
let’s demystify setting up a sales funnel because it is as easy as, writing the first paragraph of a blog post.
What is a Sales Funnel?
Sales Funnel Definition: this is a series of steps or journey a potential customer goes through before making a purchase. Just like a funnel, a lot of liquid (customers) passes through the top at a time, but only a few can get down finally (make a purchase).
Sales Funnel Examples:
Have you ever been on Pinterest searching for something, and you clicked on a pin that pops up your feed?
It may be a link to a blog post, a freebie or a blog post with a freebie attached as a content upgrade, but you do not end there.
After signing up to that freebie, a few minutes later, you find yourself making an unplanned purchase just because it is a low-cost offer and probably promises to solve the problems you have at that time?
What about having a good time on Facebook and you see a freebie that catches your interest, a few minutes later, you are making an unplanned purchase after clicking on this awesome freebie you saw on Facebook?
Probably, you are on your favourite blogger’s blog reading those awesome blog post, but this time, there is a call-to-action inviting you to a free masterclass “how to grow your email list”.
Yippe! you accepted because it solves your problem, and after signing up, you are directed to another page with an offer “email swipe files for growing your list” and the cost is between $7 to $12. Wow, you love this almost free offer and you make a purchase immediately.
This whole idea is called “sales funnel marketing” and you were attracted to your favourite blogger’s sales funnel and she just earned some cash too.
Why Have a Sales Funnel?
1. To create passive income:
If you want to make passive income and do not want to hop on every Facebook group singing about your products like you are begging for a sale, you need a sales funnel.
If you want to go from making a few random bucks a month to consistent monthly income, you need to have a sales funnel.
When I started selling Canva templates a few months back, I constantly pushed away from the idea of selling with a funnel. Because I felt I wasn’t ready.
Finally, I decided to set up a simple funnel with this lead magnet (5 free pinterest template), I got my funnel ready in place about 3 hours later. I created pinterest images, pinned them, and included it in a blog post.
A few weeks later, I got an email notification telling me I just made a sale of $12, and for a few minutes, I sat down trying to understand how this happened because no Canva template in my shop goes for $12.
Well, it was a sale from a Downsell in a sales funnel I created about 2-weeks ago and from that day, I have been getting these $10- $12 mail frequently.
But, before I created that funnel, I had about 200 subscribers sign up for that freebie between may-June. Holy Moly! Imagine how much I could have made if I had a funnel placed earlier.
2. You can make money when you are not having a Live Launch;
when you have a passive income sales funnel in place, you will make money when you are not having a live launching.
The Simple Stages of Sales Funnel Marketing
There are five main stages of sales funnel marketing, this includes:
1. Awareness Stage:
The awareness stage is the first stage in the sales funnels marketing stages. It is the stage where potential customers will come in contact with your product.
But, this is not like saying ” Oh hey, here is my product“, you need to solve the problem of your reader.
The awareness stage of a sales funnel starts with actually solving the problem of your readers. They will become loyal readers when they understand that you can solve their problem.
The question may be, so “if I don’t let them know, hey here is my product, how can I invite them into my funnel?”.
When your potential customer searches for something on Google or Pinterest and your page pops up or they come in contact with your freebie, If they find it interesting, useful or it solves their problem.
Maybe they find your blog post on social media that has answers to their problems, they will want to click and get more answers. They will stick around and consume more information, and this will lead them to the interest stage in the sales funnel stages.
2. Interest Stage:
In this stage, potential customers start to become interested in your products and what you have to offer, and at this point, they are ready to take actions like subscribing to your email list, download your freebie, check out the products you are directing them to.
While some potential customers will go ahead and take actions, others may “peace out” immediately from this stage one, and I will explain why later.
3. Evaluation Stage:
This is a sales funnel stage where your potential customers are hooked, or find your offer interesting, but they have seen something similar, and they are trying to compare between your products and that of your competitors.
In July, I wanted to purchase mockup templates from Creative Market, and I found myself comparing products from 3 different shops before finally purchasing from one. Do you do that too?
I think everyone wants the best products, and we all go through this evaluation stage before making a purchase.
So, what happens next after your potential customer evaluates your products?
4. Decision Stage:
This is the stage in your sales funnel marketing where your Potential customers decide to either make a purchase and become an actual customer or exit that page.
This stage is a bit tricky because most potential customers after entering your sale funnel may not make a purchase immediately.
some will purchase between 6-12 months later, this may be due to the price of your product or you are yet to gain their trust.
5. Retention Stage:
The retention stage is the stage where you build relationships and make your customers come back for more.
Some bloggers and online business owners do make the mistake of ending their sales funnel at the decision stage. Hence, they do not have time for their email list or subscribers in their funnel or email list. I made that mistake too.
Have you ever heard this saying that the money is in your email list?
I will say, your email list is Gold, and that is where you find people who are interested in what you are offering”.
You need to continuously build relationships with those who sign up to your freebie, and there may be a problem when you use the wrong email marketing tool. So, let’s chat about that soon.
Steps and Resources You will Need to Set up Your Simple Sales Funnel Right Now
1. Create a Banging offer:
one common blogging mistake many bloggers make is creating an offer that is not related to your niche or creating an offer nobody wants. You need to create an offer that is related to your niche.
One question you may be asking is;
“Why should I create an offer related to my niche anyway? when I could just look at what others In my niche are doing and copy it straight up.
The simple answer is, what works for others may not work for you and there will be nothing different about your offer and that of your competitor if you copy their exact offer.
You need to create an offer that hits your audience pain point and is also related to your niche.
The formula for picking a blog niche is = your audience problem + your skill – your passion + your sweet spot (something that makes you different).
After creating your offer, you need to create relevant blog posts and freebies people will be searching for, because, no wants to waste time on something of less value, that is why you need to create and draft out contents that solve a problem.
ii) Create an Awesome Blog post:
One of the best ways to get people effortlessly into your funnel is borrowing traffic from Google, pinterest and other relevant search engines.
Example 1: you created an offer, maybe a course or masterclass on “how to start affiliate marketing”. You can build a series of blog posts on the best affiliate marketing platforms.
Also, pick out one of your affiliate marketing strategies and share it for free in a blog post while inviting your reader to your masterclass (offer) to learn about your other strategies. This sounds awesome, right?
When you search for “Blogs for sale” on Google, a site a Blog brokerage site by Chelsea of Herpaperroutecomes up and just beneath it is an article by Chelsea Clarke on where to buy websites pops up, this article helps to drive traffic and sales to her Blog brokerage website.
Note: One of the ways to get your ideal potential customers into your sales funnel is through creating a valuable blog post that ranks in search engines such as Google and Pinterest.
iii) Create an irresistible offer as a freebie or lead magnet:
What happens when you attract those ideal potential customers to your blog post but have no means of getting in touch with them? This is why you need an irresistible lead magnet to convert your blog visitors to subscribers.
What is a Lead Magnet?
A lead magnet is something you offer to your subscriber or reader in exchange for his/her email address. Your lead magnet could be a simple checklist, an ebook, a workbook, a pdf.
But, your lead magnet should be something related to your niche and solves your audience problems.
You can’t create a freebie nobody wants.
A few months ago, a blogger put up a question in a Facebook group asking other bloggers, what she could offer as a lead magnet, lead magnet topics were shared with her.
But, I know offering a freebie that will not solve her readers will lead to zero conversion. Who wants a lead magnet that doesn’t grow their list anyways?
There is nothing wrong in seeking other people’s opinion but, you can’t create a freebie like guesswork.
It has to be something related to your niche, something that is solving your audience problems.
Why something related to your niche?
Because your niche is = Your audience problem+ skill + passion. I will always say, add your sweet spot (something you can do better than others).
PS: Do you want to save time designing a lead magnet that speaks your brand style?
check out these beautiful and professionally designed lead magnets, ebook and workbook templates in the FOB Template shop. Use this coupon code (bff10 ) to get $10 off if you snag any template right now!
2. Plan Your Offers:
Plan your offers, blog content, carefully spreading out the goal of each blog post and freebies will help you understand your mistakes when growing your blog and building a consistent sales funnel marketing strategy.
When creating your freebies, plan how you want to make money from it.
Note; Your paid offer may not be a course or something very big, it may be a simple checklist, a swipe file, a simple guide, a webinar, an ebook or workbook and it can even be a page directing them to your affiliate products.
Example 1;Angela from Stray curls has 7 email sequence swipe files she used for one of her product launches that generated $3k in a week, and she is selling it for $29.
Example 2: Ell is sharing her best strategies for growing her pinterest accounts to over 1 million views and blog traffic to 100k session/month in this detailed Pinterest course put together as a PDF, no video or audio. Your offer doesn’t have to be so big, it just has to solve a problem and offer value.
You need to plan and create the goal of each freebie using a planner or spreadsheet. I plan my blog post and everything I need to get things using my blog planner from Straycurls.
Example 1: Your freebie maybe a checklist for new bloggers on everything they need to do to get their blog running. In your freebie.
You can create a resource page showing all resources they will need to get their blog running, and if you are an affiliate with some of those resources, you can include your affiliate links right in the freebie, please ensure you have an affiliate disclaimer.
All ebooks, workbooks and lead magnet Templates in the FOB Template shop have these strategic resource Library pages that you can use to promote your affiliate resources and other paid offers.
I was reading a blog post about sales funnel on Straycurls, and I ended purchasing a Workbook for $7 and a few days later, she was pitching an ebook on sales funnel for $67. I loved it, she has my trust, I could easily buy from her.
2. You Need an Email Marketing Software:
Have you ever heard that email marketing is the king and that your emails will convert better than social media when you want to make sales?
After creating your lead magnet, you will need an email marketing software to host your lead magnet, so when a reader subscribes, they get your freebie while you have their email address in return.
When setting up a sales funnel, you should invest in a good email marketing software, if you want to optimize your conversions.
When I switched from Mailchimp to Flodesk, my email opening rates tripled, and Flodesk has amazing email designs and templates written by professionals that will guide you if you are a newbie.
If you signup to Flodesk with my link, you will get 50% off for life, that means you will pay $19 monthly instead of $39, no matter the size of your email list.
Below is a beautiful email signup form I created using Flodesk.
You can save yourself the stress by getting these templates written by a lawyer who is also a blogger, Amira understands your needs. Save more when you get all templates you need in one big legal bundle pack.
3. Set up your Awesome Converting landing pages
There 3 or 4 main types of pages you will need when creating your sales funnel, they are your sales page, your landing, Your thank you page with tripwire offer and Upsell or cross-sell page (This is usually optional).
i) Your Lead Magnet landing Page:
This is a page in your sales funnel marketing, where you have your lead magnet displayed, and your readers get to sign up to your lead magnet.
It is the page that either leads them to your freebie or paid offer. You can easily promote this page on your social media and Pinterest.
2. Create an Awesome Sales Page:
the sales page is a page in your sales funnel where you have your paid offer displayed.
Your sales page contains your paid offer, the solutions you will be offering to your potential customers if they buy from you, and some frequently asked questions. You can also include testimonials from your previous customers.
iii) The upsell page:
After the countdown timer, you can redirect your subscriber to your higher price offer usually called an Upsell or you may do this using well-written email sequence.
Your well-written email sequence and any form of communication afterwards are called the retention stage in the email funnel stages.
Are you worried about designing and setting up a page that converts?
After setting up your funnel, you need to host your digital products with a page that will allow your readers to make payments seamlessly.
Your checkout page needs to be easy to navigate and very direct.
I use Woocommerce to set up a sales page for my Canva Templates, once a customer makes a purchase, they can download it right away, but setting up Woocommerce can be a little bit complicated, especially when you are a non-techy.
If you want to have your products hosted, and even set up affiliates for your digital products, without going through hassles, I recommend you use Sendowl.
When you put all these resources and tools in place, your sales funnel is almost ready to roll in passive income, but you need simple tweaks in your sales-funnel marketing strategy to make it consistent passive income.
If you want all the secret sauce about sales funnels marketing strategy, learn everything you need to know about setting up an evergreen passive income sales funnel in this Passive Income Sales Funnel Ebookfrom Stray curls.
It contains undiluted information that will teach you how to set up a passive income sales funnel for an investment of $69, or you can grab the Passive income bundlefor more value.
Final Though on Creating passive income sales funnel with your Freebie;
BONUS TIPS: After learning how to create an amazing passive income sales funnel, you need to drive traffic to your freebies or blog post leading to that funnel (sales page and landing pages).
One hack I use to grow my email list daily is that I create at least 5 Pinterest Pins templates for each freebie and blog posts leading to my funnel, then I pin them to Pinterest. I tend to switch the pin designs.
This way I drive consistent traffic from Pinterestto my blog and I get signups daily, sometimes you may not get tractions immediately but with time, you will start getting signup and sales from Pinterest, ones your pin takes off.
Sometimes, you may not get tractions immediately, but with time, you will start getting signup and sales from Pinterest, ones your pin takes off.
Do you have a sales funnel for your products or affiliate products, or will you start building one today and convert your hanging traffic into dollars?
Let me know in the comment section.
Found this post useful? you can save it on Pinterest for later.
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